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COOKIE- & PRIVACY POLICY

Cookies, purpose and relevance

We use cookies to improve your experience using our website, register the use of elements on the website and to support the marketing of our services.

All cookies on liiteguard.com are fully legal and used expressly to improve the usability of our site.

We place cookies on your device for the following purposes:

  • Event Signups

  • Newsletter signups

  • Cookie Settings

  • Statistics

    We place cookies on your device from the following partners:

    Google

    When you visit liiteguard.com, your visit will be shared with Google, in order to generate statistics and improve our website, measure the effectiveness of our marketing and to target our ads to you.

    Statistical, anonymised data is kept until they lose business relevance.

    We also share information about your use of our website with Google. Google may combine this data with other information you have provided to them or data they have collected from your use of their services.

    We may use Google Ads' extended conversions to show you ads based on your interests, based on data we share with Google, such as your email address. Google users can control which ads they want to see on Google services, including Customer Match ads, under Google's advertising settings.

    Facebook

    When you visit liiteguard.com, your visit will be shared with Facebook, so we can generate statistics and improve our website, measure the effectiveness of our marketing and to target our ads to you.
    We also share information about your use of our website with Facebook. Facebook may combine this data with other information you have provided to them or they have collected from your use of their services.

    Klaviyo

    When you visit liiteguard.com, you have the opportunity to sign up for our newsletter. At the time of registration, you agree that we may use your data to generate statistics, send emails with professional content, courses and events to target our marketing to you.

    We ask for your permission
    When we place cookies on your device, we ask for your permission. Necessary cookies for securing of statistics, functionality and settings can be collected without your permission. 

    Cookies are stored temporarily

    Cookies will delete themselves after a certain amount of months (time may vary), but they are renewed after every visit.

    Avoid cookies
    Most browsers automatically accept cookies, but if you want to delete or block them, this is also possible.

    See instructions: http://minecookies.org/cookiehandtering

    If you delete or block cookies, be aware of the following:

    • Ads may become less relevant to you and occur more frequently

    • The site may not function optimally

    • You may have content that you cannot access

    Personal Data

    Generally

    Personal data is information that can be attributed to you to some extent. When you visit our website, we collect and process a variety of information. This happens, for example, if you sign up for our newsletter, participate in surveys, register as a user or subscriber, as well as other use of services.

    We typically collect and process the following types of information:

    • Unique ID
    • Technical information about your computer, tablet, or mobile phone
    • Your IP number
    • Geographical location
    • Which pages you click on (what interests you).

    To the extent that you give your consent and enter the information yourself, we additionally store:

    Name, phone number and email. It will typically be in connection with sign-up for newsletter or a request for receiving offers.

    We only process relevant personal data

    We only process data about you that is relevant and sufficient for the purposes defined above. The purpose is determining the type of data about you that is relevant to us. The same applies to the extent of the personal data we use. For example, we do not use more data than the ones we need for the specific purpose.

    We only process necessary personal data

    We collect, process and store only the personal data necessary to fulfill our intended purpose. In addition, it may be determined by law what type of data is necessary to collect and store for our business operations. The type and scope of the personal data we process may also be necessary to fulfill a contract or other legal obligation.

    We will obtain your consent before processing your personal data

    We will obtain your consent before we process your personal data for the purposes described above, unless we have a lawful basis to obtain it. We will provide you with such a basis and our legitimate interest in processing your personal data.

    Your consent is voluntary and you can withdraw it at any time by contacting us. Use the contact information above for more information.

    Security

    We have taken the technical and organizational measures to ensure that your information is not accidentally or unlawfully erased, published, lost, degraded, or becomes available for unrelated individuals, misused or otherwise processed in violation of legislations.

    Retention Period

    The information is kept for the time allowed by law and we delete it when it is no longer necessary.

    Disclosure of information

    Data about your use of the website such as; Which ads you receive and click, geographical location, gender and age segment etc. are disclosed to third parties to the extent that this information is known.

    We also use a number of third parties to process and store data. These parties only process information on our behalf and may not use it for their own purposes.

    The transfer of personal data such as name and e-mail etc. will only be made if you give your consent.

    We only use data processors in the EU or in countries that provide your information with adequate protection.

    Your rights

    You have the right to know at any time what data we process about you, where it originated and what we use it for. You can also get information about how long we store your personal data and who receives data about you to the extent we disclose data in Denmark and abroad.

    Access may be restricted for reasons of privacy, trade secrets and intellectual property rights of other persons.

    You can exercise your rights by contacting us.

    Insights and complaints

    You have the right at any time to obtain information about the personal data we process about you. You may object to the use of this information at any time. You may also revoke your consent to the processing of information about you. If information processed about you is incorrect, you have the right to have it deleted or corrected.

    Contact regarding this can be done at: info@liiteguard.com.

    Publisher

    The website is owned and published by:
    LiiteGuard ApS
    Mejlgade 51A, 1
    8000 Aarhus
    Tel: (+ 45) 93 89 00 31
    Mail: info@Liiteguard.com
    VAT-NR: DK-38229648