The idea for the product originated in June 2016, when Christopher Geertsen sought out physiotherapist Nicklas Falkesgaard to get help for his long-standing knee problems. Along the way, they came to talk about some of the problems they both had experienced over and over again with many footballers. The mission was to create a product that could solve some of these problems.
Via our background in professional football, we had both experienced our fair share of injuries and complications related to the lower leg. Sore or tense calves and Achilles tendons after an intense match or training is a very normal phenomenon, much like how most can probably nod in recognition of cramps in the calves after intense activity.
The original idea behind the product, however, was created on a completely different foundation, and had nothing to do with injuries. We both had countless times stood in a dressing room just before a match, and seen players put on shin guards. – or that is to say; put on something to compensate for a shin guard. Over the years, we had both seen more creative solutions of fluctuating quality, but what was most often seen was the use of both sock tape and underwrap to keep the shin guard in place.
The idea behind the product was that it could be done in a better, easier and more convenient way. We would therefore make a product with a light shin guard which was comfortable to wear and stayed in place without the use of tape. As the idea took off, we were more and more focused on also attacking the problems that a player can experience in the lower leg and ankle.
We had, as mentioned, a lot of experience about the discomforts a football player may have, with regards to the lower parts of the leg, as well as a perception that the use of shin guards was generally a problem and an annoyance for many players.
We decided to check if our assumptions were correct, and therefore made a market survey where we got danish footballers ranging from U17 to seniors to complete a questionnaire. The players levels ranged from Series 1 to the Superliga.
On the basis of our survey, we could conclude the following:
- 76% said it was important or very important that the shin guard was light
- 83% said it was important or very important that the shin guard was as small as possible
- 80% said it was important or very important the fit was good
- 89% said they used tape or underwrap to keep their shin guards in place.
- 48% had to some extent (30%) or high degree (18%) Experienced pain or soreness in the Achilles tendon
- 74% had to some extent (54%) or high degree (20%), experienced muscle stiffness or convulsion in the calves.
- 51% had to some extent (37%) or high degree (14%), had experienced blisters due to the use of football boots.
The market survey thus confirmed our assumptions and we could conclude that there was a real demand for a product that could solve the problems a player may experience in relation to the discomfort of the lower leg, as well as the use of shin guards.
Liiteguards solution is our unique compression sock and shin guard.
The shin guard is lightweight and thus weighs only 75 grams. At the same time it has the same size as the most popular guards on the market. We have made our guards of a special material that you can shape in a short amount of time, so that the guard fits you perfectly, giving you a truly unique fit.
At the same time, the shin guard can remain stable in the included sock, and remains in place during activity, without the use of tape or underwrap.
The sock has a compressive effect throughout the lower leg, which can reduce muscle aches and stiffness during and after intense physical activity. There is also an extra tight compression on the Achilles tendon, which can have an effect on the Achilles tendon pain.
Under the sole there is a silicone coating, which ensures you don't slip around the boot, which you can do in normal soccer socks. The sole is made of a material called SoftAir Plus, which transports sweat faster than cotton, so the foot feels drier than if using a cotton sock. The material also has the function of maintaining heat if you are inactive/cold and removing heat/sweat when active.