Performance
Progress is part of our DNA
The dream of becoming better than yesterday is rooted in everything we do.
Whether we are chasing a new personal best in the marathon or just starting to run, we celebrate every step!
Every bit of progress, big or small, is worth pursuing.
That is our mantra.
Innovation
Innovative methods that makes a difference
With experience from elite sports and high professionalism, we are familiar with all kinds of performance and injury issues that can instantly extinguish the dream of reaching the next big goal.
That is why we work with a high degree of innovation and make a virtue of challenging the status quo.
We want to be leaders in functional and innovative sportswear that can fulfill every athlete's full potential.
Responsibility
In it for the long run
For us, responsibility means helping more people practice the sport they love.
This requires a long-term perspective and, for us, it is a journey with no end.
A journey that depends on momentum.
That is why we are constantly looking for new, innovative solutions.
Our name, liiteGuard, embodies our mission. “liite” represents the hope of reaching new athletic heights. “Guard” stands for our promise to protect and support you, whether you are training for a marathon or just starting your athletic journey.
Christopher Geertsen, CEO & Founder
2016
From a sports injury to liiteGuard
Former professional soccer player Christopher Geertsen underwent a course of treatment with physiotherapist Nicklas Falkesgaard.
During the course, a shared interest in injury prevention and optimization emerged.
The two set a clear goal: Everyone should be able to play the sport they love.
Geertsen's injury ended his soccer career, but it was the starting point for liiteGuard.
2017
We are online!
The webshop liiteguard.dk will open in 2017.
In addition, 45 soccer players from the top Danish league play in liiteGuard socks.
2018
liiteguard is being sold in 12 stores
More and more sports stores are discovering liiteGuard and our products.
We are now sold in 12 stores.
The photo is from Sport 24 Fisketorvet and was taken in 2023.
2021
GLU-TECH tights see the light of day
2021 was the year our GLU-TECH running tights with innovative hip technology hit the market.
2023
ISPO Award winner and 350+ stores
In November 2023, we traveled to the world's largest sports trade fair, ISPO, in Munich.
There, we won two ISPO Awards for our PERFORMANCE SET and GLU-TECH running tights, respectively.
liiteGuard is now being sold in more than 350 stores.
2024
New office
liiteGuard is growing out of its office in Aarhus and will be moving to a larger office in Silkeborg in September.
2025
Winter running jacket
We are launching the HYDRO-TECH RUNNING JACKET - a running jacket for the coldest months of the year.
Hydro-tech running jacket