Performance, Innovation & Responsibility
We are liiteGuard
MORE SPORT, MORE JOY
These four words are the cornerstones of our philosophy at liiteGuard.
Four words that motivate us every day to create innovative sportswear and learn more about what makes a positive difference for you.
Built on a passion for sport with the ultimate goal of enabling everyone to practice the sport they love.
Dedicated to developing sportswear that enhances, inspires, and protects the potential of every athlete.
We are liiteGuard.
Performance
Progress is part of our DNA
The dream of becoming better than yesterday is rooted in everything we do.
Whether we are chasing a new personal best in the marathon or just starting to run, we celebrate every step!
Every bit of progress, big or small, is worth pursuing.
That is our mantra.
Innovation
Innovative methods that makes a difference
With experience from elite sports and high professionalism, we are familiar with all kinds of performance and injury issues that can instantly extinguish the dream of reaching the next big goal.
That is why we work with a high degree of innovation and make a virtue of challenging the status quo.
We want to be leaders in functional and innovative sportswear that can fulfill every athlete's full potential.
Responsibility
In it for the long run
For us, responsibility means helping more people practice the sport they love.
This requires a long-term perspective and, for us, it is a journey with no end.
A journey that depends on momentum.
That is why we are constantly looking for new, innovative solutions.
Our name, liiteGuard, embodies our mission. “liite” represents the hope of reaching new athletic heights. “Guard” stands for our promise to protect and support you, whether you are training for a marathon or just starting your athletic journey.
Christopher Geertsen, CEO & Founder
Innovative sportswear
2016
From a sports injury to liiteGuard
Former professional soccer player Christopher Geertsen underwent a course of treatment with physiotherapist Nicklas Falkesgaard.
During the course, a shared interest in injury prevention and optimization emerged.
The two set a clear goal: Everyone should be able to play the sport they love.
Geertsen's injury ended his soccer career, but it was the starting point for liiteGuard.
2017
Vi are online!
The webshop liiteguard.dk will open in 2017.
In addition, 45 soccer players from the top Danish league play in liiteGuard socks.
2018
liiteguard is being sold in 12 stores
More and more sports stores are discovering liiteGuard and our products.
We are now sold in 12 stores.
The photo is from Sport 24 Fisketorvet and was taken in 2023.
2021
GLU-TECH tights see the light of day
2021 was the year our GLU-TECH running tights with innovative hip technology hit the market.
2023
ISPO Award winner and 350+ stores
In November 2023, we traveled to the world's largest sports trade fair, ISPO, in Munich.
There, we won two ISPO Awards for our PERFORMANCE SET and GLU-TECH running tights, respectively.
liiteGuard is now being sold in more than 350 stores.